JavaScript Disabled. For a better experience on this website please enable JavaScript in your browser.

Text 413 Families brings innovative educational experiences to parents' fingertips

Originally published at:
A 413 Families participant reads to his child.
Photo Credit:
A 413 Families participant reads to his child.

A community literacy campaign developed and managed by WGBY in Springfield, Mass., and multiple partners regularly interacts with parents of young children with text messages encouraging them to help their children learn to read.  

The campaign is bilingual and tailored to the lifestyle of parents raising children in a digital world. In addition to text messages, it uses social media platforms and a website to enlist parents as their child’s first and most important teachers.

Read the full story here on